Tag Archive
Mobile Marketing Association Releases New Version of U.S. Consumer Best Practices for Cross-Carrier Mobile Content Services
The long awaited New Best Practices 4.0 Document has been released. This is a milestone as it consolidates all the Major Carrier Playbooks and MMA Best Practices Guidelines into one document. Besides providing a clear view of what’s allowed and what’s not in SMS & PSMS marketing, the new document does not seem to... »
How to Unsubscribe from Premium SMS according to Sprint
This is what they have on their online support page…Sprint PCS Help – Premium SMS Text Messaging – Unsubscribe »
China Mobile to take 50%+ of the Application Market pie
China Mobile to take 50%+ of the Application Market pie »
Alternative Billing Methods to Premium SMS – Can the impulse buy be saved?
Let me start by saying that I always believed Premiums SMS should be a complementary billing method to successful services and business models. Still many mobile content providers today use only premium SMS as their main source of revenue. My message is to diversify or vanish! I usually say the same to traditional print... »
Sprint/Nextel/Boost discontinues support of Premium SMS Sweepstakes programs going forward effective immediately
According to Sprint, decisions will be made about current sweepstakes programs on the market to be communicated later on. Good Luck everyone »
Verizon files lawsuit against Money Warehouse Inc. for unsolicited SMS – Mobile Marketer – Carrier networks
http://www.mobilemarketer.com/cms/news/carrier-networks/3187.html »
PSMS End Game? iPhone New Enhanced App Store to allow for Subscriptions And Content Downloads!
Huge new possibilities for Mobile Content – The New App Store will offer subscriptions. It’s very ironic that the carriers are restricting and killing the off-portal business in many ways for many reason, while Apple will start offering amazing new possibilities. It’s like the IBM typewriter fighting with the PC and you know who’s... »
OPPC – The impulse buy killer?
I’ve been talking to different Content Providers and industry friends who have implemented the new AT&T OPPC compliance requirement policy, and all confirmed a drop of 50%-75% in user conversion! Positive: No more unexplained consumer refundsNegative: Impulse Buy Dead More about why later. »
AT&T to mandate OPPC (Off Portal Purchase Control) on all Content Providers again with phase 2 by April 09
AT&T will kick-in the second round of the OPPC (Off Portal Purchase Control) to give itself control over web-triggered premium SMS programs. But will also enforce phase 1 which was dropped after major technical failures last year that included all non-web triggered PSMS programs. OPPC gives AT&T control of the messaging and process of... »
Premium SMS for Dummies Part 1
This Mobile Content Industry is relatively new in the U.S., Started basically in 2003. Many people don’t know what it is, how it makes money and what it sells. It is important to decipher this Mobile Content world to regular folks and industry people alike. Almost all of the issues that users and providers... »
About
Akeel is a Mobile Media Strategist at CUnet exploring existing and emerging Mobile Marketing strategies and best practices to create Direct Response Multimedia Campaigns for Lead Generation, Student Enrollments, and Retention via Mobile Devices and Wireless Networks.
Akeel has 6 years of Mobile Media experience and over 10 years of Direct Response Marketing and Creative Design experience as a Creative Director and Interactive Multimedia Designer. Online Creative Portfolio can be found HERE.
Other interests: Foreign Affairs / Digital Music / History / World Peace / Technology / Modern Design / Seria A Soccer / Spirituality / Space Science / Cooking / Guitars / Motor Biking / Playing Squash / Traveling / Sustainable Development