Tag Archive
Will OPPC be implemented across all carriers?
Since the MMA convinced all carriers to merge best-practice playbook…Mobile Marketing Association convinces carriers to merge best-practice playbook – Mobile Marketer – Associations »
OPPC – The impulse buy killer?
I’ve been talking to different Content Providers and industry friends who have implemented the new AT&T OPPC compliance requirement policy, and all confirmed a drop of 50%-75% in user conversion! Positive: No more unexplained consumer refundsNegative: Impulse Buy Dead More about why later. »
AT&T to mandate OPPC (Off Portal Purchase Control) on all Content Providers again with phase 2 by April 09
AT&T will kick-in the second round of the OPPC (Off Portal Purchase Control) to give itself control over web-triggered premium SMS programs. But will also enforce phase 1 which was dropped after major technical failures last year that included all non-web triggered PSMS programs. OPPC gives AT&T control of the messaging and process of... »
About
Akeel is a Mobile Media Strategist at CUnet exploring existing and emerging Mobile Marketing strategies and best practices to create Direct Response Multimedia Campaigns for Lead Generation, Student Enrollments, and Retention via Mobile Devices and Wireless Networks.
Akeel has 6 years of Mobile Media experience and over 10 years of Direct Response Marketing and Creative Design experience as a Creative Director and Interactive Multimedia Designer. Online Creative Portfolio can be found HERE.
Other interests: Foreign Affairs / Digital Music / History / World Peace / Technology / Modern Design / Seria A Soccer / Spirituality / Space Science / Cooking / Guitars / Motor Biking / Playing Squash / Traveling / Sustainable Development