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Off-Portal, Stays in Vegas « Mobileman
Good Article and I agree.Off-Portal, Stays in Vegas « Mobileman »
OPPC – The impulse buy killer?
I’ve been talking to different Content Providers and industry friends who have implemented the new AT&T OPPC compliance requirement policy, and all confirmed a drop of 50%-75% in user conversion! Positive: No more unexplained consumer refundsNegative: Impulse Buy Dead More about why later. »
AT&T to mandate OPPC (Off Portal Purchase Control) on all Content Providers again with phase 2 by April 09
AT&T will kick-in the second round of the OPPC (Off Portal Purchase Control) to give itself control over web-triggered premium SMS programs. But will also enforce phase 1 which was dropped after major technical failures last year that included all non-web triggered PSMS programs. OPPC gives AT&T control of the messaging and process of... »
