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Mobile Marketing Association Releases New Version of U.S. Consumer Best Practices for Cross-Carrier Mobile Content Services
The long awaited New Best Practices 4.0 Document has been released. This is a milestone as it consolidates all the Major Carrier Playbooks and MMA Best Practices Guidelines into one document. Besides providing a clear view of what’s allowed and what’s not in SMS & PSMS marketing, the new document does not seem to... »
