Tag Archive

T-Mobile Release New COGA Playbook Version 8.0

By Akeel

T-Mobile just released their version 8.0 Content Gateway Playbook to replace version 7.0 effective immediately. The most noticeable revisions are the removal of the “billed to wireless bill disclosure” in the initial confirmation MT and the removal of the renewal date requirement in the Help MT message. »

T-Mobile releases their latest COGA Playbook version 7.0 with important changes

By Akeel

T-Mobile releases latest Content Gateway Program Playbook playbook for Mobile Content Advertising with 3rd Party Content Providers Interesting Changes, some more interesting than others! According to T-Mobile, “This set of revisions reflects an effort to adopt a more industry standard approach to some of the existing guidelines. One of the most... »

About

Akeel is a Mobile Media Strategist at CUnet exploring existing and emerging Mobile Marketing strategies and best practices to create Direct Response Multimedia Campaigns for Lead Generation, Student Enrollments, and Retention via Mobile Devices and Wireless Networks.

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Akeel has 6 years of Mobile Media experience and over 10 years of Direct Response Marketing and Creative Design experience as a Creative Director and Interactive Multimedia Designer. Online Creative Portfolio can be found HERE.

Other interests: Foreign Affairs / Digital Music / History / World Peace / Technology / Modern Design / Seria A Soccer / Spirituality / Space Science / Cooking / Guitars / Motor Biking / Playing Squash / Traveling / Sustainable Development

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