VeriSign Mobile Content Leadership Summit
I’m attending the an Mobile Content Leadership Summit
Hosted by VeriSign’s Messaging and Mobile Media Group in Virginia today and tomorrow. I will be blogging about it, and see what the MMA, VeriSign, and Market Leaders who are attending will be discussing.
Funny and by absolute coincidence the first speech in the summit by René Link, Vice President, Corporate Strategy & Development, Product Marketing at VeriSign Messaging and Mobile Media Group is Titled “State of the Mobile Content Industry” which is almost the same as my Blog Title which I created long before I knew this… I think it will be a perfect start for this Blog and very useful. Almost Fate.
I’m looking forward to see how other companies do their business in such a tough mobile content market where carriers control the game and keep squeezing smaller players. I want to find out who is making as much money as we do in Premium SMS if at all and how. Also will be looking to see what innovative marketing ways including new technoligies will be discussed.
This is the Agenda for the Summit discussions/speeches:
State of the Mobile Content Industry
René Link, Vice President, Corporate Strategy & Development, Product Marketing, VeriSign Messaging and Mobile Media Group
Delivering Mobile Content
Role of the Wireless Operator in an Open World
Panel Discussion with Moderator, Charles Meyers
Mobile Media and Content
Trends in Content Type, Business Models and Technologies
Jerry Rocha, General Manager, Mobile Media and Advertising, The Nielsen Company
Improving the Consumer Experience for a Winning Mobile Content Strategy Panel Discussion with Moderator, René Link
Growing the Mobile Content Market through Innovation
Panel Discussion with Moderator, Jim Manis, President and CEO, 1024 Wireless Services and former Global Chairman MMA
Best Practices for Affiliate Marketers
Panel Discussion with Moderator, Rob Kramer, Director, VeriSign Messaging and Mobile Media Group
The Foundation of Commonality in a Cross Carrier World and the Value of Enforcement
Panel Discussion with Moderator, Laura Marriott, President, MMA
