T-Mobile Release New COGA Playbook Version 8.0

Tuesday, May 12, 2009

T-Mobile just released their version 8.0 Content Gateway Playbook to replace version 7.0 effective immediately.

The most noticeable revisions are the removal of the “billed to wireless bill disclosure” in the initial confirmation MT and the removal of the renewal date requirement in the Help MT message.

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This entry was posted on Tuesday, May 12th, 2009 at 4:42 pm and is filed under Mobile Marketing. You can follow any responses to this entry through the RSS 2.0 feed.

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Akeel is a Mobile Media Strategist at CUnet exploring existing and emerging Mobile Marketing strategies and best practices to create Direct Response Multimedia Campaigns for Lead Generation, Student Enrollments, and Retention via Mobile Devices and Wireless Networks.

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Akeel has 6 years of Mobile Media experience and over 10 years of Direct Response Marketing and Creative Design experience as a Creative Director and Interactive Multimedia Designer. Online Creative Portfolio can be found HERE.

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