Mobile Marketing
Seven Reasons Why Educational Institutions Need a Mobile Marketing Strategy
This was a recent blog post I posted on CUnet’s blog discussing some of the reasons why educational institutions need to have a mobile marketing strategy as part of their digital marketing mix and long term success: Seven Reasons Why Educational Institutions Need a Mobile Marketing Strategy In today’s digital wireless world, the question... »
Smart Phone Mobile Market Share in the US is still under 20%
With all the hype about the new full browser touch-screen phones out there like the iPhone, Droid, Blackberry, Blueberry, Pre, G1, G2, and G^infinity, today’s smart phones mobile market share in the US is only 20% or less. Some estimates have it at 15% others at 25%. And with all new phones being shipped... »
10 Reasons why you should have a Mobile Marketing Strategy
I can think of more than 100 reasons why any business needs a mobile strategy. Not to make a 100 page long blog post, here are 10 quick reasons to consider the mobile channel as a solid medium for sales, lead generation, customer acquisition, and retention: 1. Mobile is a highly measurable medium and... »
Why get the Amazon Kindle
I had to treat myself for Christmas and I got myself the Amazon Kindle. A wireless eBook reader made perfect sense to me since I was about to buy 3-5 new books. Amazon Kindle was the device of choice after couple of days of research. Here is why: The first question was: Kindle or... »
WPtouch Plugin Creates a Fast iPhone Optimized Version of your WordPress Blog!
WPtouch is an excellent solution to automatically display an optimized version of your WordPress blog site on touch devices including iPhone, Android, Palm Pre, and others with social bookmarking, adsense, and analytics. »
Interesting breakdown of the Kindle2 manufacturing cost by component
Interesting breakdown of the Kindle2 manufacturing cost by component thanks to DailyWireless.com via iSuppli.com »
Yamaha SMS program sees 400 percent increase in uptake – Mobile Marketer
Mobile sweepstakes work well for brands.. Yamaha SMS program sees 400 percent increase in uptake – Mobile Marketer – Messaging: “Yamaha SMS program sees 400 percent increase in uptake” Yamaha is using mobile to reach consumers »
Continental Airlines mobile ads more effective than online
Continental Airlines mobile ads more effective than online – Mobile Marketer – Advertising Continental Airlines goes mobile »
