I can think of more than 100 reasons why any business needs a mobile strategy. Not to make a 100 page long blog post, here are 10 quick reasons to consider the mobile channel as a solid medium for sales, lead generation, customer acquisition, and retention: 1. Mobile is a highly measurable medium and... »
I had to treat myself for Christmas and I got myself the Amazon Kindle. A wireless eBook reader made perfect sense to me since I was about to buy 3-5 new books. Amazon Kindle was the device of choice after couple of days of... »
WPtouch is an excellent solution to automatically display an optimized version of your WordPress blog site on touch devices including iPhone, Android, Palm Pre, and others with social bookmarking, adsense, and analytics. »
Interesting breakdown of the Kindle2 manufacturing cost by component thanks to DailyWireless.com via iSuppli.com »
Mobile sweepstakes work well for brands.. Yamaha SMS program sees 400 percent increase in uptake – Mobile Marketer – Messaging: “Yamaha SMS program sees 400 percent increase in uptake” Yamaha is... »
Continental Airlines mobile ads more effective than online – Mobile Marketer – Advertising Continental Airlines goes mobile »
Akeel is a Mobile Media Strategist at CUnet exploring existing and emerging Mobile Marketing trends and best practices to create Direct Response Multimedia Campaigns for Lead Generation, Customer Acquisition, and Retention via Mobile Devices and Wireless Networks.
